Global Ganja Report

Can Rural America's Expropriated Use a New Crop to Forge a New Agrarianism?

Green Heffa Farms, in North Carolina’s Piedmont, has emerged as a national symbol of vision and success in America’s new hemp economy. As a producer of boutique full-spectrum hemp-flower products, it has won a cachet in the industry—which is augmented, at least in more enlightened sectors, by the fact that it is Black-owned, and has an overt political consciousness.

Green Heffa’s CEO is Clarenda Stanley—popularly known as Farmer Cee. She was featured in the April issue of Oprah Winfrey’s O Magazine, and was last year the 2019 “Featured Farmer” for National Hemp History Week.

Protests have spread across the country in response to the death of George Floyd at the hands of Minneapolis police—a haunting crystallization of institutionalized racism in law enforcement. The protests have been punctuated by looting in many cities, and cannabis businesses have not been spared. How the industry reacts at this moment will reveal much about the soul of America's cannabis community.

As first reported by Buzzfeed News, the US Drug Enforcement Administration (DEA) is expanding its powers so that it can assist "to the maximum extent possible in the federal law enforcement response" to the wave of ongoing nationwide protests that have followed the killing of George Floyd by a member of the Minneapolis police.

The global cannabis economy is now reaching Oceania, with commercial cultivation underway in Australia, a legalization referendum coming up in New Zealand, and legal barriers starting to come down in the Pacific Islands. 

A growing number of countries on the African continent are looking to cannabis as the ticket out of poverty, and foreign investment for this sector is flooding in. Activists who pushed for legal commercial cultivation will now face the challenge of crafting a cannabis economy that empowers small farmers and rural communities, rather than replicating the elitist forms of past agro-export industries.

Lockdowns and economic paralysis imposed by the COVID-19 outbreak are spurring a new emphasis on self-sufficiency. Even before the crisis, medicinal cannabis users facing shortages at local dispensaries were turning to home cultivation.

Digital technology is rapidly colonizing every sphere of human existence, and the cannabis industry is certainly no exception. Entrepreneurs are aggressively plugging the application of artificial intelligence in everything from automating grow operations to matching strains with symptoms they are effective against. But is there a downside?

Canada's largest licensed producer of cannabis, with globe-spanning operations, is shutting down two massive greenhouses in British Columbia, and laying off hundreds of workers. Industry observers call it a sign that infrastructure overshot the market in the post-legalization euphoria.