The Bolivian state-supported company, Social Organization for the Industrailization of Coca (Ospicoca), began marketing this week a new carbonated energy drink called "Coca Colla"--which, unlike Coca-Cola, really does contain extract of coca leaf. "Colla" is a reference to the traditional name for the Aymara indigenous people of Bolivia, who have used coca leaf ritually for centuries. The initiative has the support of Evo Morales, the country's first Aymara president.
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