Following the weekend's horrific massacre at a gay nightclub in Orlando, Latin American media are noting a similar deadly attack earlier this year that failed to make world headlines—in Xalapa, capital of Mexico's Gulf Coast state of Veracruz. That happened on May 21, when a group of heavily armed men opened fire on patrons at the city's La Madame gay bar, killing seven and wounding 12. As in the far bloodier Orlando attack, an AR-15 rifle was used. Some of the gunmen were also armed with AK-47s. The Veracruz Public Security Secretariat said this was just another massacre in the wars between rival drug cartels that have been convulsing Mexico for a decade now. But, as the Yucatan Times points out, the fact that the shooters seemed to fire randomly into the crowded bar may point to another motive.