Reaction continues to mount to news that Bob Marley's name is to be further immortalized as a cannabis brand—not just a strain, but an actual brand name. Privateer Holdings, a Seattle-based private equity firm that invests in the cannabis industry, has struck a deal with the estate of the late reggae superstar to launch a global marijuana brand, Financial Times reports. The firm's Marley Natural subsidiary will start marketing its line next year, including "heirloom Jamaican cannabis strains," cannabis-infused skin creams and lip balms, and accessories such as vaporizers and pipes "based on those that Bob preferred." (Oh? Did Bob vape? Really?) Privateer CEO Brendan Kennedy said he is interested in markets including the Netherlands, Uruguay, Canada, Spain and Israel.